The limited edition packs will run across Stella Artois and Stella Artois 4% and for the first time, a special 440ml limited edition Christmas can will be available.
Stella Artois Western European marketing director James Watson said: “Stella Artois is renowned for its discerning and pioneering brand activity, and this combination of exclusive packaging, high-profile advertising support and the innovative album download will ensure that Stella Artois is the top choice for beer consumers this Christmas.”
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Social and digital media activity will reinforce and promote Stella Artois’ Christmas proposition and link to a free download of ‘Under the Christmas Star’, an eight-track album of classic seasonal favourites, re-imagined as a sixties Jazz LP.
Originally crafted for Christmas, Stella Artois takes its first name from the Latin for star.
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