Thorntons slashes packaging across Easter egg range

The company has also focused on its sourcing processes to ensure packaging is sourced responsibly and recycled materials are used wherever possible.

All Thorntons’ egg cartons have been produced from FSC-certified cardboard, biodegradable film has been used for twist-wrapped treat eggs and all plastic formers that have been used contain a minimum of 50% recycled material.

Peter Wright, Thorntons marketing director, said: “We have managed to reduce our packaging by changing pack sizes, reducing material thickness and where possible removing some components altogether.

“Our objective for the Easter 2010 range is to reduce the overall package tonnage by a further 10% and we intend to work closely with Wrap to achieve our targets.”

The company has also labelled each egg with recycling information, with symbols to inform customers on how each component is made and how it can be recycled.

Are Easter eggs over-packaged? Packaging News wants to hear your views. Have your say here.

Popular Articles