UK and Australian consumers discuss ‘plain’ tobacco packaging | Exclusive video

Unbranded, standardised ‘plain’ tobacco packaging launched in Australia over the weekend and is on the Government’s agenda for the UK. In an exclusive video for PN, consumers discuss their views on the changes.

In a two-part series made exclusively by Watch Me Think, consumers in Australia and the UK share their views on what tobacco packaging, and the arrival of ‘plain’ packaging, means to them.

Click on the videos to watch

Part 1

Part 2

The issue has caused controversy not only with packaging suppliers but also with tobacco manufacturers, who argue that their intellectual property rights are being infringed by the ban on branding, and also that the end of branded cigarette packaging will make it easier for counterfeiters to infiltrate the market.

Yet public health campaigners and anti-smoking groups believe that the end of branded tobacco packs will de-glamourise smoking and will help to stop young people taking up the habit.

This is what the new packaging looks like. It is an olive-green colour and features sometimes shocking images of the potential effects of smoking. The name of the manufacturer is written in small letters at the bottom of the pack.

But what do you think? Leave your thoughts in the comments section below.

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  1. Ok, so these really are not plain packs… but more your Standardised scare tactic packaging. It seems then that cylinder makers and printers will not lose out as these packs contain more graphics than normal, and that was a major concern. In actual fact there does seem to be more colours so printers may even benefit…
    IMHO they will have the desired effect when buying tobacco for the first timer, it may de-glamorise smoking, but now I see another huge market for vanity cigarette pouches & cases. The older smoker will just buy a pouch to slide the packet in to and maybe the younger will too. Back to the days of silver cigarette cases like the ones that pop up every so often on Antiques Road show.

  2. Proud Pipe Smoker

    It just shows you how half-wit politicians have been brain-washed by tobacco control zealots. How many of these politicians have ever asked how genuine these images are. There is one image of rotting teeth, supposedly caused by smoking. My teeth are white and my mouth healthy with no sign of mouth cancer – and I’ve smoked my pipe for over 42 years. How do you explain that?

    There is another image showing a man smoking through a hole in his throat – how utterly ludicrous. Has anyone ever seen someone smoking through a hole in their throat?

    What angers me, is that these images do no represent cases in real life, therefore, that is fraudulent representation. If there are documented cases in real life then please show us what that evidence is.

    Tobacco companies have a legal case for this under the Misrepresentation Act 1967, for fraudulent misrepresentation.
    The onus would be on the government to show that they had good grounds for believing the representations to be true – and that would mean having seen intrinsic medical proof that these images are genuine.

  3. Andy Kilfoyle - Selection Group

    The Government doesn’t ‘care’ if the representations are true or not Mr Pipe Smoker. The only care how much the corporations will pay them/their companies to tow its own commercial line.