UK and Australian consumers discuss ‘plain’ tobacco packaging | Exclusive video

December 4, 2012 3 Comments » Print Print

Unbranded, standardised ‘plain’ tobacco packaging launched in Australia over the weekend and is on the Government’s agenda for the UK. In an exclusive video for PN, consumers discuss their views on the changes

Sign up to PN email bulletins
Get the latest news
direct to your inbox
with PN's daily,
weekly and monthly
email bulletins.

Click here to sign
up to Packaging
News Bulletins

In a two-part series made exclusively by Watch Me Think, consumers in Australia and the UK share their views on what tobacco packaging, and the arrival of ‘plain’ packaging, means to them.

Click on the videos to watch

Part 1

Part 2

The issue has caused controversy not only with packaging suppliers but also with tobacco manufacturers, who argue that their intellectual property rights are being infringed by the ban on branding, and also that the end of branded cigarette packaging will make it easier for counterfeiters to infiltrate the market.

Yet public health campaigners and anti-smoking groups believe that the end of branded tobacco packs will de-glamourise smoking and will help to stop young people taking up the habit.

This is what the new packaging looks like. It is an olive-green colour and features sometimes shocking images of the potential effects of smoking. The name of the manufacturer is written in small letters at the bottom of the pack.

Photo of 166824 new cigarette packets

But what do you think? Leave your thoughts in the comments section below.

For more on Watch Me Think, visit