From early December, Torbay’s 60,000 households will be able to recycle mixed plastics, adding them to their weekly combined kerbside collection to be sorted in transit.
Materials that can now be included which previously went to landfill include margarine and ice cream tubs and noodle pots. Unilever will offer support for the council’s operational and communications activities.
Unilever global packaging sustainability director Louis Lindenberg said: “Sustainability is at the heart of everything we do at Unilever.
“In the Unilever Sustainable Living Plan, we made a global commitment to halve our environmental impact by 2020 across the life cycle of our products, incorporating a pledge to increase recycling in countries all around the world, including the UK. This project with Torbay Council is a great example of our commitment in action and our way of helping consumers to do their part for the environment.”
Cllr David Thomas, Torbay Council’s Executive Lead with responsibility for waste disposal and recycling, said, “It is thanks to the fantastic efforts of Torbay residents that we have increased the Bay’s recycling rate to 45%.
“We are aware they would also like to recycle plastics and other items, and we are really pleased that our joint venture company, TOR2, has been able to find outlets for these items. We are also extremely grateful to Unilever for their support for our latest initiative.”
Wrap closed loop economy Marcus Gover said that Wrap welcomed the new partnership. He said: “This partnership is a good example of collection services being developed in harmony with reprocessing capacity to deliver quality recycling.”
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