The new Vimto Still 500ml bottle has curved contours for easy grip, ridges at the neck and a sportscap that Vimto said would make on-the-go drinking easier.
Bevplast has created the mould for the bottle that is being blown by Norbev.
Design firm Holmes & Marchant created the new look that is being introduced following extensive research among the brand’s target audience.
The research found that showed that the V-shaped Splash design increased the message that Vimto is refreshing and emphasised the fruit content that better communicates taste.
Click on the thumbnail to see a larger image of the bottle
Vimto said the research suggested the new design would “encourage lapsed and non- users to try the brand, driving trial and penetration, whilst making existing drinkers feel closer to the brand”.
Vimto senior brand manager Emma Hunt said: “We are keen to make sure our offering and image always hits the mark and we’re confident that the new-look 500ml Still bottle and packaging redesign will create more trial and awareness and give retailers even more confidence to stock Vimto.
“Our brand repositioning to target the teen market has been a tremendous success as Vimto continues to grow in volume and value”
The new-look bottle will launched with a nationwide telesales drive and themed point-of-sale material for both depots and retail environment.
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A nice piece of work by all parties.
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