The news was revealed today [22 May] at the London International Wine Fair. Both firms state that the UK’s first facility for packaging wine in cartons will “bring benefits across the industry”.
Last month, Tetra Pak revealed to Packaging News that it was eyeing food and wine markets and would be working with Durham-based wine bottling firm Greencroft.
Greencroft Bottling Company managing director Mark Satchwell said: “The Tetra Pak carton is a really credible alternative to the glass bottle. The materials are much lower cost and the final product is extremely space-efficient, meaning more products can be merchandised on-shelf, maximising return per square foot of selling space.
“Cartons also provide strong on-shelf appeal which helps to present clear brand and tier-differentiation. While branding on bottles is usually limited to two labels, Tetra Pak cartons offer a 100% printing surface area, meaning multiple branding opportunities for customers.”
Orders placed at Greencroft’s site in Stanley, County Durham will be delivered on the third day, enabling increased flexibility and reducing the need for stockholding, according to Greencroft. Flexibility is further ensured as rolls of Tetra Pak packaging materials are ordered and delivered, rather than holding stocks of glass bottles, said the firm.
Argentina and Chile
Globally 8.6 % of wines are packed in cartons, according to Tetra Pak. This form of packaging is particularly favoured in Argentina and Chile with traditional European markets such as Italy, Spain and Portugal beginning to take up the trend.
Ian Williamson retail manager Tetra Pak UK added: “Using cartons really benefits the environment as well as the wine industry. Not only are our cartons widely recyclable, they are lightweight and space efficient; one million litres of wine packed in Tetra Prisma Aseptic 750ml cartons can save up to 436 tonnes of packaging versus standard glass bottles. This means fewer trucks on the road and much less fuel required.”