The London-based design agency created the new look packs, which coincided with an high profile marketing drive. The brand has been supported with TV ads and a refreshed website.
“Found in the crisp aisle, Sunbites have to work really hard to stand out and attract consumer’s attention,” said Ziggurat managing director Adrian Collins.
He added: “Ziggurat introduced originality, freshness and colour and worked with a young illustrator – the delightfully named Katie Daisy – to produce packaging that not only established a unique visual language for the brand, but also helped reshape the ‘better for you’ category for our client in a way that makes it feel like a joy rather than a punishment.”
In August, sales were up 74% year on year while the 45% uplift was measured since April this year. Sunbites are available in sour cream & cracked black pepper and sun-ripened sweet chilli.
“The Sunbites brand has taken some powerful strides forward this year and is on its way to becoming a £20m brand by the end of the year,” said PepsiCo UK impulse sales director Jon Kyle.
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