The Knowledge: Barry Griffiths

Barry Griffiths, director/partner, Borble

Take risks. Have the confidence to go for it, but plan in detail first.

Respect everyone. People buy people. With respect you can guide a customer to consider something new.

Back the team’s ideas. I saw a sign over a massive steel works in South Korea that read resources are limited – creativity is unlimited. This is as true in packaging: we must sponsor innovation.

Recognise stakeholders. There are many people with an interest in your business’s success and operation other than staff, customers and suppliers. Wider stakeholders can influence attitudes to, and opportunities for, your business – keep them in mind.
 
Clear leadership. Leaders must communicate inside and outside the business and lead by example with constancy of purpose.

Prioritise. Always act in the best interest of the business. Sometimes the hardest decision to make is what business not to do.

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