The product is, according to its maker, a laundry powder with the addition of a designer fragrance – boasting an amber and sandalwood scent.
It has been created by entrepreneur Louise Knowler, who has a background in the launcdry product industry and has aimed to create a “distinctively British” product.
Knowler said: “Manufacturing and packaging cost implications are normally huge for a new brand.
“As a new starter, with only my own money as an investment, having to commit to manufacture hundreds of thousands of products straight off to secure a manufacturer just wouldn’t have been viable.
“Reflex have completely steered my packaging solution. They advised on everything from the material we used down to testing on colours and special effects such as foil on the packaging.
“Their factory in Boston was even responsible for providing application of labels to the first 750 test tubs produced – something that would have been a nightmare to organise personally.”