Supply chain

Erdinger, the German brewer, has selected Chep half pallets for its promotional campaigns.

The brewer's products will be sold directly from the pallet, meaning lower costs for its retail partners, forwarding agents and reducing product damage.

Michael Schuler, general sales manager retail and catering at Erdinger, said: "The half pallet gives us an ideal way of presenting our goods in stores. The pallets can be easily positioned around the stores and in the best places to promote our special offers and also to help increase our brand awareness."

Chep is the global leader in pallet and container pooling services with an asset base of more than 300 million pallets and containers.