Exclusive video: The benefits of resealable packs | Consumer IQ

May 6, 2013 1 Comment » Print Print

Consumers discuss how well-designed resealability enhances their experience of a product in this exclusive video created by Watch Me Think for the Consumer IQ series

Sign up to PN email bulletins
Get the latest news
direct to your inbox
with PN's daily,
weekly and monthly
email bulletins.

Click here to sign
up to Packaging
News Bulletins

Photo of Essentra logo web

Welcome to Consumer IQ, a new series sponsored by Essentra Packaging that explores consumer interaction with packaging and will run throughout 2013

As part of PN’s Consumer IQ series, sponsored by Essentra Packaging, research firm Watch Me Think exclusively asked a group of consumers to make videos of themselves discussing various aspects of resealability.

The consumers share their views on a range of issues including what they like about resealable packs – and what they hate. They also reveal their views on whether they would pay more for the packs or not..

Have you used any of these packs? How easy did you find them to reseal? Do you think that packaging designers, specifiers and manufacturers do enough to make packs easy to reseal? Share your views in the Comment section below.

Photo of WMT Logo 150x150 Watch Me Think creates videos of consumers interacting with products and packaging in their own homes. Visit for more information


Related Posts