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Darley Labels lands limited-edition run for Newcastle Brown Ale

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Newcastle Brown Ale is celebrating its 80th anniversary with a limited-edition bottle that incorporates Gateshead’s Millennium Bridge in its iconic label.

Darley Labels in Burton upon Trent will manufacture the bottle label, which will be available in all on- and off-trade channels from August to December 2007.

The label will appear on all 550ml bottles during this period, and will continue to show a silhouette of the Tyne Bridge against the blue star motif.

However, it will now be joined by an artist's impression of the Millennium Bridge, which has spanned the Tyne between Gateshead and Newcastle since 2001.

Doug Cook, brand manager for Newcastle Brown Ale at Scottish and Newcastle UK, said the new label "celebrates the history and modernity of a unique beer".

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