Royston Labels uses easyFairs to demonstrate its ‘flag’ labels

The Hertfordshire-based labelling specialist is launching what it claims is a unique concept, which uses the firm’s ‘Wrapeel’ technology – a ‘peel and reseal’ form of labelling aimed at  companies which require large amounts of information to be carried on the main body of their labelling.

The flag labels include a section that is not stuck directly to the product packaging. The top label, which includes the ‘flag section’ can be peeled off to reveal a detailed, decorative label underneath, which can also carry detailed product descriptions.

The labels have been used by PZ Cussons for its newly launched Charles Worthington Front Row hair styling range.

The company, which is exhibiting at stand number 560 at easyFairs at the Birmingham NEC.

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