DewGibbons+Partners rebrands as Free The Birds

DewGibbons+Partners is rebranding its business following a number of new business wins to Free The Birds.

The new contracts include Bayer and Coty, which join longstanding clients Boots, Davidoff, Lindt, Marks & Spencer, Nestlé and Procter & Gamble.

Headed by Sara Jones, Nick Vaus and Paul Domenet, the business will officially rebrand on 30 April, following its recent move to new offices in Old Street.

DewGibbons+Partners was also recently appointed by Nestlé to undertake a new brand creation project, and by animal welfare organisation Compassion in World Farming.

Paul Domenet, Free The Birds’ creative communications director, said: “Our philosophy has always been to create brand design with a brand idea built in. With a clutch of new clients, we are moving beyond our core specialisms of beauty, health, luxury and lifestyle as we see a range of organisations recognise the importance of strategic design to gain differentiation in crowded marketplaces.”

Sara Jones, Partner at Free The Birds, added: “A diverse range of businesses both local and global are seeking design which goes way beyond aesthetics. Our clients don’t consider design a bolt-on, rather part of a strategy and ethos which leads the tone across all communications touchpoints, both internal and external.”

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