Brandhouse and Guy & Co revamps Smokehead Islay Single Malt packs

Brandhouse and Guy & Co agency have rebranded Smokehead Islay Single Malt packs.

Brandhouse created the new packaging design, and Guy & Co were responsible for the brand strategy and global activation.

The skull logo now plays a much more dominant role on the label and striking gift tin, taking on a more evocative and free-spirited style, with a rush of smoke blowing through the head to create an element of defiance.

Iain Weir, brand director for Smokehead, said: “Smokehead has always challenged the traditional whisky world with its unconventional look and attitude, appealing to the younger and adventurous whisky drinker. We’ve turned up the volume right across the brand.”



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