The French fragrance brand, said to embody the ‘spirit of female freedom’, approaches perfumery as an art that makes its presence felt through limited distribution; concept stores, department stores or specialised perfumeries.
The meaning behind its name? Well, In Romano’s eyes, Shakespeare’s Juliet is no longer pining for her lover from a balcony or lamenting her last name; she’s now armed – with perfume – and she’s out to find pleasure, and maybe even a little revenge.
For this alluring and imaginative collection of fragrances, IPL translated an existing perfume box design into a luxury range of white lacquered 4mm MDF cases, in five variances. The epitome of pared-down luxury packaging, the case inners feature white PU leather fitments whilst outers each display a polished silver, gold or copper electroplated metal plaque portraying the separate fragrance names in the collection. Metallic hinges echo the coloration of each plaque, with the ‘Juliette has a Gun’ brand logo is stamped in the same metallic hue on the inside lid.