CSR Initiative of the Year winner | UK Packaging Awards 2015

The CSR Initiative of the Year winner was announced at the UK Packaging Awards 2015 ceremony.


Global Action Plan – Fresher for Longer Schools funded by INCPEN and the Packaging Federation

INCPEN’s Global Action Plan (GAP) initiated a Fresher for Longer School’s Project to make people aware that packaging helps reduce food waste.

Environmental behaviour change charity GAP managed the project – An extension of the Fresher for Longer Campaign – part of WRAP’s Love Food Hate Waste Campaign, and also worked with the Packaging Federation, and the Food and Drink Federation.

The aim of the project was to make students aware of how packaging keeps food fresher for longer in the supply chain and at home. It gave students a chance to tackle food waste in their own schools. Through active engagement, students learnt about packaging.

Included in the programme were workshops, ‘Challenge days’, video campaigns, and promotion of recycling and composting and designing new apps and websites.

Many of the projects focused on educating friends and family on the benefits of keeping foods in their original packaging.

The campaign has reached 220,906 people by May, and had engaged over 8,561 people in schools and local communities.

The udging panel said: “This has been a very successful CSR campaign resulting in creating relationships between packaging companies and schools. Real engagement in the community.”



Alupro – MetalMatters

The communication campaign promoting metal packaging recycling, has been delivered in 53 local authority areas, reaching over 3 million households.

Project managed by Alupro, MetalMatters is a marketing campaign involving two “Transformation” leaflets, typically delivered six weeks apart, to inform and remind householders about what and how to recycle and explain what happens to metal packaging after it is collected.

It has been proven to work in urban and rural areas, and with all types of recycling schemes.

It is a simple message – as all metal packaging can be collected together in the home in the same bin. Residents engage easily with the metals recycling message, and in turn recycle more.

MetalMatters has consistently delivers outstanding return on investment, with double digit increases in metal packaging capture rates and ROI usually reached within 12 months of the campaign launch.



  • Alupro – MetalMatters
  • O-I – Environmental Pyramid
  • Plastipak Packaging – CSR 20:25
  • Global Action Plan – Fresher for Longer Schools funded by INCPEN and the Packaging Federation

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