UK Packaging Awards 2017 | Winner: Label of the Year

The UK Packaging Awards 2017 winner in the Label category

WINNER:

Royston Labels – Redsmith Gin

Royston2

The Redsmith Distillery was only opened a year ago, but in that time its signature creation, Redsmith London Dry Gin, has been awarded Classic Gin of the Year. The gin itself is notable for its smooth texture and citrus notes – but there’s also much to praise about its eye-catching label.

Manufactured by Royston Labels on one of its combination presses, the label was printed on a super white textured material with a black finish and boasts embossed hot foil branding. The rich copper red used here is mimicked with an ink and features again on the inside of the label, where the Redsmith logo is set against a lively pattern of monochrome circles. This striking background swirls and swells with the movement of the liquid, creating a truly unique visual effect.

The label was commissioned by Redsmith distiller Wayne Asher after he met with Royston’s Technical Sales and innovations manager, Phil Bradnam, last year. In his own words, Asher “realised that Royston had the capabilities to produce the Redsmith labels as they were intended”.

Of course, while the finished label might ooze effortless style, the Royston Labels team was put through its paces during production. Black and copper inks had to be printed on the inside of the label without compromising the adhesive quality, and the application of hot foil to textured material proved tricky. But from the looks of the finished label, Royston passed this particular challenge with flying colours.

Judges:

“This is gorgeous. Perfection in a label. Instantly attractive and endlesslly pleasing.”

“Beautiful execution, creative and design. 10 out of 10!”

Finalists:

  • Constantia Flexibles – Hardy’s Cricket Promotion
  • Coveris – Aldi Aberdeen Angus Steak
  • Garage Creative – Les Estivales Rose
  • Harkwell Labels – Yarty Blueberry and Basil Vinegar
  • Royston Labels – Redsmith Gin
  • Source Labels – Fortnum and Mason Fresh Caviar

Back to main awards page