Based in Bristol, the centre will be the central point for GPI’s European beverage design arm, covering structural and graphic design.
Steve Gould, GPI innovation and development manager, said: “The idea behind the ‘Hub’ is three-fold: to develop a centre of excellence, aligned with both packaging machinery and marketing; to act as a central point to support and coordinate our regional resources; and above all, to offer a facility where our customers can participate in and inspire new product development.”
He said it was important to promote an integrated approach which combines all disciplines such as graphics and constructional design to marketing and engineering.
As well as introducing advanced communications facilities to improve inter-site collaboration, GPI has also equipped the Centre with the latest graphics, 3D design and digital rendering tools.
Other investments include a large format digital printer, introduced to extend print capabilities and enable the creation of printed product concepts to support interactive customer experiences.
Gould added: “Our aim is to offer customers the opportunity to discuss and develop new concepts and ideas from a structural and graphical perspective. We will guide the developments using our experience and knowledge and help ensure concepts and ideas are turned into cost effective and technically viable solutions.”