Made using a new mineralised resin coating – EarthCoating – that breaks down in the pulping process without creating the issues that regular PE lined paper cups cause, the reCUP is marketed as the first fully recyclable paper cup which can be recycled in a regular paper mill as opposed to specialist mills.
The reCUP is produced at Cup Print’s County Clare facility which is currently undergoing a €10m expansion to cope with anticipated increased demand for the company’s range of eco-friendly cups. The reCUP is listed with a number of UK and Irish operators and the company said it is currently in talks with a host of distributors and retailers throughout Europe who are looking at the cup.
Terry Fox, Cup Print chief executive, said: “We’ve seen production steadily climb since October but in the last month or so demand for the reCUP has really started to take off. As the debate over a potential latte levy intensifies, operators are looking for ways to protect their business but at the same time take their environmental responsibilities seriously.
“The reCUP is a great solution as it is fully recyclable in the regular cardboard waste stream. We’ve been working hard to get the appropriate partners on board and the milestone production of reCUP in March demonstrates that we are well on the way to gaining the kind of traction we know we will achieve for this eco-friendly cup.”