Packaging News
While plastic recovered from oceans and beaches is notoriously difficult to reuse due to degradation over time, the iconic P&G brands said they have found a technically ‘revolutionary’ way to integrate ocean plastics with other recycled plastics into their bottles.
The plastic was collected and recycled in partnership with TerraCycle.
It is estimated that every 100 metres of UK beaches contains an average of 138 pieces of litter.
Fairy Dish and Head & Shoulders shampoo bottles will be sold exclusively at Tesco – both Tesco and P&G signed the UK Plastic Pact in April this year, aiming to have all plastic packaging reused, recycled or composted by 2025.
However, around a third of supermarket plastic is hard to recycle.
Virginie Helias, vice president of global sustainability at Procter & Gamble, said: “As a leading UK manufacturer and as much-loved brands in the UK, we want to use Fairy and Head & Shoulders to raise awareness about the plight of our oceans and raise awareness about the importance of recycling. Our consumers care deeply about this issue and by using ocean plastic we hope to show that the opportunities are endless when we rethink our approach to waste.’’